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Latest News
November 2023
Having worked closely with the Surestone team in Ireland and external developers, the GDPR archive project has been successfully delivered. In the end, more than 88,000 files were moved by the automated archiver over three weekends to avoid impacting Surestone's day-to-day activity. The solution will be retained so that it can run annually to keep Surestone compliant with the GDPR legislation.
Previous News
June 2023
Brian has delivered one of Potter Clarkson's largest ever projects to prepare their clients for the launch of the EU's new Unified Patent Court (UPC). Brian has helped design the overall process required to contact patent-holders in order to identify whether they want to opt out of the new court, automatically pre-populate the necessary forms if they do, and transfer the completed forms in bulk to the UPC's system. This involved working closely with Potter Clarkson's patent attorneys, IT team and Formalities department to build a brand new innovative capability that sets them apart from their competitors.
October 2022
Following on from the creation of their data warehouse, Surestone have asked Innovation Age for futher help in managing their data. This time they are looking for a technical solution to help them comply with the EU's GDPR legislation. The solution must automatically scan approximately half a million files in their Sharepoint environment, apply selection rules to identify files that meet the archiving criteria and move them to the archive.
February 2021
An exciting new opportunity has come up near our home in Nottingham. Potter Clarkson are one of the UK's leading firms of IP specialists covering patents, trademarks, designs and trade secrets. Brian has been asked to help them create an innovation and change agenda to support their aspiration of becoming the leading IP firm in Europe. This is a perfect fit for our unique combination of innovation experience and delivery capability.
January 2020
Innovation Age supported the launch of a new Money Coaching service for open banking specialists Tully during a four-month engagement at their head office in Nottingham. Brian designed the data structure that supports the new product as well as the KPIs used by the business to measure progress during the initial pilot phase.
November 2019
Great news from Taipei - the Careline business that Innovation Age helped to create has been granted an online insurance licence which permits it to sell the full range of regulated products direct to Taiwanese consumers via its own website. They are the first independent insurance agent to receive such a licence and it was the culmination of many months of work, including Brian attending a meeting of the Taiwan Insurance Regulator to provide technical assurance. They are now licenced to sell Car, Motorbike, Pet and Travel insurance.
April 2019
Surestone's Data Warehouse has been fully loaded with more than 10 years of policy and claim information. Innovation Age created the overall technical design, specified the required data structures and helped select Cloudstrong (now Arkphire) to undertake the warehouse build. As well as creating the warehouse itself, the project also entailed building a comprehensive ETL process to cleanse the data prior to loading, which ensured that data from multiple sources was handled consistently. Innovation Age also provided guidance on all aspects of information security to ensure that the new warehouse and associated processes are compliant with the new EU GDPR directive.
February 2019
Innovation Age have helped create a data-based proposition for a new service to help national infrastructure planning across the UK in conjunction with Nottingham University Business School. This proposition has been presented to the Department for Transport.
July 2018
Innovation Age have been selected to help Irish insurer Surestone build a Data Warehouse to store policy and claim information from 15 years of business. This information is provided on a monthly basis from multiple MGAs and claims handling companies and is used by Surestone to create competitive pricing for their wide range of products. The implementation of the warehouse and associated analysis tools is expected to significanly improve their underwriting performance.
September 2017
Ignite Holdings have launched a fourth new direct-to-consumer insurance brand, Aha Insurance. It can be bought online or over the phone with the aim of simplifying Auto and Property insurance in Ontario, Canada.
May 2017
Thanks to the technical leadership provided by Innovation Age the third Asian country is now live. Ignite Holdings have launched a brand new direct-to-consumer insurance brand, Careline, in Taiwan selling travel insurance. This initially covers trips to Japan & South Korea but will soon be expanded to cover worldwide travel. The platform has been built to support other products too and Careline expect to use this to start selling motorbike, car, pet and other insurance soon
January 2017
The online car insurance business that Innovation Age helped to develop in China has been rebranded Quicksure.
June 2016
Innovation Age has begun work on a new online insurance proposition in Ontario, Canada. We are helping with the requirements gathering and solution design steps that will result in a market-leading online Auto and Property proposition.
December 2015
The second Asian country is now live. Ignite Holdings have launched a brand new direct-to-consumer insurance brand, Roojai, in Thailand on the same operating platform used in China that Innovation Age have also helped to adapt for the Thai market.
June 2015
Xuan Xin Bao is live! After more than a year of helping Ignite Holdings with all aspects of setting up the company and building the underlying platform, the new pan-Asian e-commerce business has its first customers in China under the new brand XXBao. After receiving the necessary approvals from the authorities in China the initial launch has been in Jiangsu province near Shanghai, with the initial marketing effort focussed on the city of Changzhou. Insurance can be purchased online or over the phone through a call centre in Shenzhen.
March 2014
Innovation Age has been selected to help create a new pan-Asia online insurance by Ignite Holdings. Focussing initially on the Chinese market, where buying insurance online is virtually unheard of, our job will be to create an innovative e-commerce platform that guides the customer through the purchasing process. Ignite then expect further Asian territories to follow on a common operating platform across this part of the world
November 2013
We're delighted that Innovation Age's successful work with Wright Vigar, a fast-growing Lincoln-based accountancy practice has been featured in a Growth Accelerator case study. Brian helped them address two strategic issues; developing the next generation of leaders and developing a distinctive approach to marketing. Jack O'Hern, a director at Wright Vigar, says that Brian "really focused our attention on what we need to invest in to develop the business further. By bringing the next tier of leaders along we are removing limitations on our business development activity and, ultimately, our growth".
Read the full article here.
October 2013
Brian presented on the subject of Using Big Data for Innovation to representatives of social landlords at an event in London organised by Housemark, an organisation dedicated to improving performance in the social housing sector.
August 2013
Innovation Age are engaged to help Lateral Group to scope a new data spine for the Department of Business, Innovation and Skills (BIS) to help them join up communications from several different parts of BIS.
February 2013
Unfortunately we didn't win an award but we did get a mention on pages 15 & 39 of the awards booklet. A great time was had by all at the ceremony on Thursday night so thanks to Marketing Week and all the sponsors.
December 2012
The new marketing platform that Innovation Age helped develop for Direct Line Group has been shortlisted for two awards at the Data Strategy 2013 awards sponsored by Marketing Week. Innovation Age have been included alongside Lateral Group as Direct Line Group's delivery agency for the Transforming Direct Marketing project. The winners will be announced on Feb 7th so we've got our fingers crossed!
November 2012

Brian completes the registration process for the GrowthAccelerator programme and becomes a registered and approved Growth Coach able to provide expert, tailored advice to help ambitious businesses achieve rapid, sustainable growth.
June 2012
New capability provided for Innovation Age following successful completion of the Intellectual Property Masterclass at the Intellectual Property Office in Wales. We are now able to include quick assessment of the role of Intellectual Property in our discussions with you on your strategic innovation requirements.
September 2011
Innovation Age take over management of the pipeline of marketing innovation projects for Direct Line Group, including further uses for the new marketing platform delivered in July.
July 2011
Innovation Age have delivered a brand new marketing platform for RBS Insurance, bringing together for the first time information about customers from across their organisation. The project has been delivered on time and to budget enabling exciting new possibilities for innovative direct marketing and a new test and learn culture.
April 2010
The Ideas Lab on Facebook that Innovation Age had a hand in designing has gone live and is gaining insight from RBS Insurance's customers on what innovations they wish to see in future products. It has been jointly developed with Foolproof and Techlightenment.
July 2009
Innovation Age has launched a nationwide pilot of a new way of purchasing general insurance products (car, home, breakdown, rescue, pet travel and home emergency). The pilot is intended to provide key insight into customer reaction to the new proposition.